Threads Chinese Tutorial: How to Use the Text-Based IG? 4 Essential Features to Know

In the contemporary digital era, social media has become an integral part of daily life. In Hong Kong, community marketing is currently one of the most favored digital marketing methods among enterprises. Consequently, for businesses, understanding and mastering new social media platforms is a crucial way to expand operations and engage with potential customers. Recently, Meta, beyond its long-established platforms like Facebook and Instagram, launched a brand-new social media application: Threads. Since its debut, Threads has rapidly become a favorite among businesses and key opinion leaders (KOLs), who have eagerly set up accounts to communicate with their followers. This article compiles relevant information on Threads, introducing its four key features to help your business develop a new community marketing strategy using this latest social media platform.

What is Threads?

Threads is a new social media application launched in 2023 by Meta's Instagram team. Unlike Instagram, where photos and videos are the primary post medium, Threads is an application that focuses on text-based communication, prioritizing written content. For this reason, it has been dubbed the "text-based IG" by users. Furthermore, compared to other social media platforms like Facebook and Instagram, Threads' usage is designed to place greater emphasis on privacy and personalized interaction experiences.

How Does Threads Differ from Twitter, Facebook, and Instagram?

Social media platforms like Threads, Twitter(X), Facebook, and Instagram each possess distinct characteristics. Users of Twitter and Facebook often utilize these platforms to share information and news, in addition to communicating with friends and family. In contrast, Instagram users primarily focus on sharing images and videos.

Threads, as the "text-based IG," places its central focus on written dialogue, allowing users to concentrate more on text-based communication with friends. Moreover, compared to platforms like Facebook, Threads allows each user to set and define the specific group of accounts permitted to receive their posts. This feature makes it a safer platform for users who prioritize privacy, compared to other social media services.

Five Key Features of Threads

Key Feature 1: Seamless Integration with Instagram

Threads was developed by Meta’s Instagram team, leading to a close connection between the two platforms. Users can switch between the two applications seamlessly. Furthermore, activities on Threads, such as published posts and status updates, can be synchronized and cross-posted to Instagram. This is a highly convenient feature for businesses managing community marketing on both Threads and Instagram simultaneously.

Key Feature 2: Focus on Text Sharing

Unlike the image and video-centric Instagram, Threads places greater emphasis on sharing textual content. Whether sharing aspects of your daily life or engaging in in-depth discussions with friends on various subjects, Threads is a highly suitable platform for communication.

Key Feature 3: Customizable Reply Conditions

On Threads, users can set conditions for who can reply to their posts. There are three options: "Everyone can reply," "Only profiles you follow can reply," and "Only profiles you mention (tag) can reply." This functionality allows users to manage their social interactions more effectively. For businesses, this enables better filtering of genuinely interested audiences, allowing them to tailor the most appropriate community marketing campaigns.

Key Feature 4: Ability to Add Personal Status

Threads permits users to set and share their personal status, allowing them to share information about their relationship status or current activities. This is a highly effective feature for users who wish to present themselves more personally and interact with other users.

Threads is currently the newest social media platform. By mastering the methods of conducting community marketing on Threads, and by establishing a community and fostering engagement with potential customers early on, you can significantly boost your revenue. The features listed above are four essential functionalities of Threads. When businesses can utilize these features effectively, they will be able to create a more compelling community marketing strategy.

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