【Digital 2023】Hong Kong Social Platform Trends and User Analysis
- presslogic
- Jan 14, 2023
- 5 min read
Updated: 5 days ago
The trends and usage rates concerning how internet users engage with social platforms are crucial reference points for businesses employing various social media channels for community marketing. Organizing this extensive data can help enterprises formulate more robust community marketing strategies, ultimately translating into increased sales revenue. The following article compiles the latest social platform trends and user analysis for Hong Kong from the "Digital 2023: Hong Kong" report, enabling businesses to better understand the newest trends for 2023 and develop contemporary marketing strategies.
What is the "Digital 2023: Hong Kong" Report?
Every year, We Are Social collaborates with KEPIOS to jointly release the "Digital 20XX" report, which collates internet usage data from web users in regions such as the United States, the United Kingdom, and Hong Kong. This results in a comprehensive report covering digital trends, consumer behavior, and social media usage status across these locations. Over the years, the Digital 20XX reports have been widely used by sectors like advertising and marketing, providing essential reference material to help them formulate more refined marketing strategies. The latest edition, Digital 2023: Hong Kong, was recently published, offering a detailed revelation of Hong Kong residents' internet usage and highlighting changes compared to the previous year.
Overview of Social Media Usage in Hong Kong
The following provides an overview of social media usage in Hong Kong, based on statistics from the Digital 2023: Hong Kong report:
Social Media User Demographics
Digital 2023: Hong Kong indicates that there were 6.73 million social media users in Hong Kong in 2023, accounting for 90% of the total population. Among those who use social media, the proportion of females is higher than males, with approximately 55.1% of users being female.
The report also includes statistics regarding the age distribution of social media users. The largest groups are users aged 25–34 (30.6%) and 35–44 (23.2%). The group aged 13–17 accounts for the smallest proportion of social media users, at only 2.7%.
Reasons for Using Social Media
According to Digital 2023: Hong Kong statistics, the main reasons for Hong Kong users engaging with social media vary. Below are the top 5 reasons cited by the most users:
Passing leisure time / Keeping in touch with family and friends: 45.8% (Each)
Reading recent news reports: 33.6%
Discovering popular social trends/topics: 31.7%
Watching videos and other entertaining content: 26.2%
Most Used Social Media Platforms
Based on the Digital 2023: Hong Kong statistics, here is the ranking of the social networking sites with the highest usage rates:
Social Media Platform | Usage Rate |
79.7% | |
78.8% | |
64.0% | |
51.8% | |
Facebook Messenger | 46.4% |
Twitter（now "X"） | 29.8% |
Signal | 28.7% |
Line | 27.3% |
Telegram | 24.6% |
Tiktok | 24.1% |
Users' Following Behavior on Social Networks
According to the Digital 2023: Hong Kong statistics, here are the top 10 categories of users that Hong Kong residents most frequently follow on social media:
Followed User Category | Percentage Rate |
People they know (friends, relatives, etc.) | 44.1% |
Bands, singers, and musicians | 26.8% |
TV shows or channels | 24.0% |
KOL | 23.7% |
Brands they use | 22.6% |
Actors | 22.4% |
Restaurants, chefs, foodies | 21.5% |
Brands they are considering using | 20.0% |
Journalists and news organizations | 18.3% |
Entertainment, "Meme," or parody pages | 17.7% |
Web Traffic Conversion Ranking
🇭🇰 Digital 2023: Hong Kong Social Platform Trends and User Analysis
The trends and usage rates concerning how internet users engage with social platforms are crucial reference points for businesses employing various social media channels for community marketing. Organizing this extensive data can help enterprises formulate more robust community marketing strategies, ultimately translating into increased sales revenue. The following article compiles the latest social platform trends and user analysis for Hong Kong from the "Digital 2023: Hong Kong" report, enabling businesses to better understand the newest trends for 2023 and develop contemporary marketing strategies.
What is the "Digital 2023: Hong Kong" Report?
Every year, We Are Social collaborates with KEPIOS to jointly release the "Digital 20XX" report, which collates internet usage data from web users in regions such as the United States, the United Kingdom, and Hong Kong. This results in a comprehensive report covering digital trends, consumer behavior, and social media usage status across these locations. Over the years, the Digital 20XX reports have been widely used by sectors like advertising and marketing, providing essential reference material to help them formulate more refined marketing strategies. The latest edition, Digital 2023: Hong Kong, was recently published, offering a detailed revelation of Hong Kong residents' internet usage and highlighting changes compared to the previous year.
Overview of Social Media Usage in Hong Kong
The following provides an overview of social media usage in Hong Kong, based on statistics from the Digital 2023: Hong Kong report:
Social Media User Demographics
Digital 2023: Hong Kong indicates that there were 6.73 million social media users in Hong Kong in 2023, accounting for 90% of the total population. Among those who use social media, the proportion of females is higher than males, with approximately 55.1% of users being female.
The report also includes statistics regarding the age distribution of social media users. The largest groups are users aged 25–34 (30.6%) and 35–44 (23.2%). The group aged 13–17 accounts for the smallest proportion of social media users, at only 2.7%.
Reasons for Using Social Media
According to Digital 2023: Hong Kong statistics, the main reasons for Hong Kong users engaging with social media vary. Below are the top 5 reasons cited by the most users:
Passing leisure time / Keeping in touch with family and friends: 45.8% (Each)
Reading recent news reports: 33.6%
Discovering popular social trends/topics: 31.7%
Watching videos and other entertaining content: 26.2%
Most Used Social Media Platforms
Based on the Digital 2023: Hong Kong statistics, here is the ranking of the social networking sites with the highest usage rates:
Social Media Platform | Usage Rate |
79.7% | |
78.8% | |
64.0% | |
51.8% | |
Facebook Messenger | 46.4% |
Twitter (now "X") | 29.8% |
Signal | 28.7% |
Line | 27.3% |
Telegram | 24.6% |
TikTok | 24.1% |
Users' Following Behavior on Social Networks
According to the Digital 2023: Hong Kong statistics, here are the top 10 categories of users that Hong Kong residents most frequently follow on social media:
Followed User Category | Percentage Rate |
People they know (friends, relatives, etc.) | 44.1% |
Bands, singers, and musicians | 26.8% |
TV shows or channels | 24.0% |
KOLs (Key Opinion Leaders) | 23.7% |
Brands they use | 22.6% |
Actors | 22.4% |
Restaurants, chefs, foodies | 21.5% |
Brands they are considering using | 20.0% |
Journalists and news organizations | 18.3% |
Entertainment, "Meme," or parody pages | 17.7% |
Web Traffic Conversion Ranking
Different social platforms have varying conversion rates. Below are the statistics for the top 3 social media platforms providing the highest conversion rates to external third-party websites:
Facebook provides the most web traffic conversion for merchants in Hong Kong, with a conversion rate of 37.49%.
Twitter ranks second with a web conversion rate of 24.36%.
YouTube ranks third, providing a conversion rate of 17.46%.
These three platforms are the most effective at achieving third-party web traffic conversion. Businesses should leverage these social media channels for community marketing to generate higher sales revenue.
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Mastering the trends of different social media platforms helps businesses formulate more comprehensive community marketing strategies. MediaLens offers sophisticated analytical tools with various functionalities to help you achieve higher promotional efficacy at a reduced cost. For example, it can calculate the optimal posting times for your posts and advertisements across different social media platforms, thereby increasing your ad click-through and conversion rates.
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